Sarafem | Eli Lilly

As the new prescription medication was launching on the web, Sarafem wanted to create a place on the web that let women who suffer from PMDD would connect with, and them give them resources that would help promote a relaxing atmosphere and letting off steam in a safe environment. The soothing sounds desktop player and the game "Super Market Rampage" were some options to fulfill those objectives. While we didn't get to launch the game, the site was still a big success, and the calming colors, black and white photography and overall mood hit the spot. It also mirrored their offline branding very well.