ViaViente | Packaging

ViaViente is a highly concentrated whole fruit puree that is high in anti-oxidants and energizing minerals. It is full of life, and their new aseptic packaging process allows it to be even more healthy than before by eliminating preservatives. Using the previous wine bottle label as inspiration, I transformed it by using photography instead of illustration, more vibrant colors and rays. This breathed life into the packaging while allowing a connection to their previous branding.